Wings

Did I tell you that I hate Kentucky Fried Chicken commercials? I do. They have chosen to align themselves with the redneck-America right. Hear me out. What's their theme song? Sweet Home Alabama. It's the instrumental break, except for some reason someone dubbed in what sounds like honky-tonk piano. Actually, it sounds like the solo Steve Gaines played in They Call Me The Breeze. They play this on every commercial, during the announcer's bit. Now, Lynyrd Skynyrd music does not automatically qualify someone as a redneck. But you have to admit, their music does bring to mind a stereotype of listener. Think trailer park, curlers, old Camaro, cinderblock steps. Next, look closely at their graphics in the commercial. It's in the print ads, too. They letters are blocked, all caps, arranged in three or four lines--what does that look like? Exactly, like one of those signboards you see in front of every convenience store in the country. They always say something like "CIGS-$24.99" and "T-SHIRTS" and "GOD BL SS OUR TRO PS" and "WRESTLING TUE $5". The KFC Corporation has branded their multi-million dollar name to be associated with cheap, towable signboards and generic cigarettes. No pride.